Creative Home Marketing

Outside-the-box thinking to market a unique property Posted by Leslie Mann on Monday, 12.12.2011 Hallmark Sotheby’s International Realty agent Leslie Mann was recognized in the latest issue of the Collection for her unique marketing campaign for selling 464 Marshall Street in Holliston. To showcase the home’s...

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The Selling Process

The Steps to Buying a Home Posted by Chris Chapin on Thursday, 11.09.2011 1. Engage a Realtor a. Get a referral If possible use a preferred Realtor. This is also the case when departing and area, as Realtors have contacts throughout the country.  b. Compare and Contrast If you are planning to interview multiple Realtors it is...

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Comparative Analysis Q3 2010-2011

3rd Quarter Market Analysis Posted by Mike Lefebvre on Thursday, 10.06.2011 Hopkinton, Holliston, Southborough and Upton [ 2010 vs. 2011] Third quarter numbers are in and there are some interesting changes to make note of in the four MetroWest towns sampled below. Although Hopkinton’s 3rd quarter this year is similar to...

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ROI in Social Media

Welcome Aboard ERIN GOLDING! Posted by Chris Chapin on Thursday, 10.03.2011 An Argument for ROI in Social Media There has been a heated debate going about the ROI in social media just about as long as social media has been around. Ever since the first Realtor posted a status update, people have been asking the question,...

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Local Support

Greyhound Friends Inc. …Support. Donate. Adopt. Posted by Chris Chapin on Thursday, 9.28.2011 Hallmark Sotheby’s Inernational Realty is pleased to announce that that we are honored to support Greyhound Friends, Inc. Hallmark Sotheby’s International Realty has donated funds, and agents Leslie Mann and Nikki...

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The Buying Process

The Steps to Buying a Home Posted by Chris Chapin on Thursday, 9.26.2011 1. Get a Pre-Approval Letter a. Try to utilize a lender that is recommended to you by friends or business associates. b. Have the pre-approval letter in hand before you start to look as this enables you to be sure of what you can afford. You will also...

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Why is Video Necessary?

Video Is All the Rage for a Reason Posted by Chris Chapin on Thursday, 8.15.2011 Fact: Everyone’s home is a work of art …to them. Now that internet based marketing of real estate is the norm, how do you separate your property from the thousands of options out there? Every listing has a group of photos, property...

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MetroWest Daily News Columnist

Agent Leslie Mann Now Writing for MetroWest Daily News Posted by Chris Chapin on Monday, 7.27.2011 Hallmark Sotheby’s International Realty Agent Answers Readers’ Real Estate Questions HOPKINTON, MA (July 24, 2011) – Hallmark Sotheby’s International Realty is pleased to announce that agent Leslie Mann now has a weekly...

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The Impact of Creativity in Real Estate

How Trina Macchi Uses Her Special Skills To Market Homes …Like No Other Posted by Chris Chapin on Monday, 7.18.2011 The current real estate market is in a far different place than it was a few years ago when you could list one day and sell the next. With that being said, agents with additional skill sets which help...

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#1 on our 3rd Anniversary

Exciting news to report from Hopkinton, Massachusetts -the charming little town in MetroWest Boston most famously known as the official start of the Boston Marathon! “As we approach our 8-year anniversary as Hallmark Realty and our 3-year anniversary as a Sotheby’s International Realty affiliate, I am completely...

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QR Codes in Real Estate

Posted by Chris Chapin on Thursday, 6.9.2011 QR Codes? Really?! Absolutely! While still a technology which is still very much in its infancy it is a fantastic tool which strengthens an agencies ability to connect with today’s tech savvy buyers. Real estate marketing is an ever changing monster and it is extremely...

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Protect Your Home for Pennies

Are you a home-owner or just about to become...

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Hopkinton Schools “Perfect”

Hopkinton Receives Perfect 10 in Forbes “Best School” Report Posted by Chris Chapin on Thursday, 5.26.2011 Do you have children? Are they in school? If you answered yes, then this post and the associated links are very important in your life and will likely have an impact as to whether you decide whether a town is...

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Support Japan

Help Us Support the Victims of the Japan Earthquake and Tsunami As you are aware, a devastating earthquake and resulting tsunamis have struck the eastern coast of Japan. The news reports and video coverage reveal widespread property damage and loss of life. The magnitude 8.9 offshore earthquake unleashed a 23-foot tsunami,...

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Worldwide Growth in 2010

Sotheby’s International Realty Brand Celebrates Worldwide Network Growth in 2010 PARSIPPANY, N.J., (Feb. 17, 2011) – Sotheby’s International Realty Affiliates LLC today announced that it grew both the office and agent count within its global network by 11 percent in 2010, ending the year with 11,700 sales associates...

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