About The Brand
Sotheby’s International Realty® History
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation (then Cendant Corporation), the world’s leading real estate brokerage franchisor, entered into a long-term strategic alliance with Sotheby’s Holdings, Inc. (LSE: STBA). The agreement provided for the licensing of the Sotheby’s International Realty® name and the development of a full franchise system by Sotheby’s International Realty Affiliates LLC., a subsidiary of Realogy Corporation. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty® Affiliates LLC. supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable, 260-year-old Sotheby’s auction house.
“We take great pride in serving our clients with
distinction and exceptional service. Our global offices
and sales associates offer unrivaled access to many of
the world’s most extraordinary homes, estates and
properties.”
Sotheby’s Auction House Affiliation
Follow any of these links to learn about Sotheby’s and the way our business works.
Sotheby’s: A History
Masters at auction since 1744.
Buying at Sotheby’s
The ins and outs of auction, from picking up your paddle to picking up your purchase.
Selling at Sotheby’s
From evaluation through final payment, everything you need to know about offering your property at Sotheby’s.
Beyond Auctions
Real estate, financial services, press releases, Sotheby’s Institute of Art, and more.
Why Sotheby’s International Realty®
Beginning with its establishment in 1744, the Sotheby’s auction house has earned a reputation for a keen eye in the valuation of fine possessions. Continuing this fine tradition in exceptional real estate and professional seller services, brokerages within the Sotheby’s International Realty® network represent many of the world’s luxury houses and estates. We see in every relationship and every transaction an opportunity to extend the centuries-old Sotheby’s reputation for distinctive properties, prestigious heritage and, above all, the highest level of service.
- A global network accessing a far-reaching qualified client base
- Time-tested appraisal, sales and marketing experience
- An international sales force of associates with local knowledge
- Proprietary print marketing and advertising programs
- A compelling web site driven by a powerful brand
- Strong connections with the clients of Sotheby’s auction house
How We Connect Your Property to Qualified Buyers
Such distinctive homes can attract interest from far beyond your local market. Along with an enviable network of local contacts, your Sotheby’s International Realty® broker has the advantage of a relationship with a national and worldwide community of expert real estate professionals. When you list your home with a Sotheby’s International Realty® office, it is presented to prospective purchasers from all over the world in addition to your neighborhood. Our network includes associates who understand their local markets and are able to identify appropriate prospects both within and beyond their areas. Sotheby’s International Realty® marketing initiatives also offer exclusive access to Sotheby’s auction house clients, and your real estate property listings are well positioned to attract the attention of these well-qualified buyers.
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